Choosing Your Business Name- Make It Count!

by Redeeming Riches on May 6, 2013

Choosing a name for your business is very important to its success. The name of your business should reflect your company’s purpose or its ideals. The process of choosing a business name can be exciting to many new business owners. It is a process that symbolizes the beginning of financial growth and new beginnings. However, you should take certain steps to ensure that your name stands out and is easily recognizable.

Check for Trademarks

When you start to come up with different names for your company, you should keep in mind that you may not be the only one who has had those ideas before. To prevent any high costs that are a result of Trademark infringement, you should check with the U.S. Patent and Trademark Office. The Trade mark office has a trademark search tool that allows you to make sure that your proposed name is not already taken.

Decide Whether or Not You Will Incorporate

Before you choose a name, you should first think about the possibility of incorporation. You should consider How To Register A Company for incorporation, and other factors before you make this decision. If you plan on incorporating your business, you will need to contact your states filing office to make sure that the name has not already been taken. If you discover that there is another corporation with the same name, you may be able to still use it if the other company is located in a different region, or if it is offering different products or services.

Pick a Name that is Web-Ready

You will need to consider whether or not the name of your business is ready for a potential website. If your chosen name is currently registered on the internet, it may cause confusion for customers.. To see whether or not your name has already been registered, you can search through the WHOIS database. Your business name should be unique so that it stands apart from different businesses that are already online. The chosen business name should also be easy to remember so that customers can easily search for information about your company

Register Your New Business Name

Once you have followed these steps, you will need to get your name registered. To do so, you will need to follow the Doing Business As (DBA) process. The process does not provide trademark protection, and is separate from the incorporation process. This process simply lets you alert your state government that you are now doing business under a name that is not your own.

Choosing a name for your new business can be an exciting time. The name that you choose will represent your products and services until your company is dissolved. The process will require you to consider different factors, and to be cautious of different scenarios. One of your main concerns during this process will be to avoid trademark infringement. Luckily, there are several steps and tools that you can utilize to prevent this from happening. Though you are encouraged to be smart about the process, you should try your best to be creative and enjoy it.

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